Toys for Joy

Toys for Joy Recycling

We’re recycling old toys to help build more joy for kids in need.

At BIG W, we know as families grow, children tend to grow out of their old toys, and with few options to recycle them, they often end up in landfill. That’s why, as part of our sustainability journey, we are excited to expand our successful Toys for Joy program to all BIG W stores nationally after the initiative saw over 18 tonnes (which is the equivalent of 12 male hippopotamus) of old toys collected in its first year of trial operations. 

Facilitated by recycling partner TerraCycle, BIG W’s Toys for Joy is a first of its kind, toy recycling program aimed at reducing landfill by providing families with an easy and accessible disposal alternative. We are committed to reducing landfill and helping to make new, fun things for kids and communities to enjoy. Even small kids can make a BIG difference. 

So, do you have old, broken toys cluttering up your home? Don’t bin them, donate them at your nearest BIG W. Just drop them into our Toys for Joy chest in store, where all donations get passed onto our partner, TerraCycle to reduce landfill.

How it works

Recycle your toys

Donate your pre-loved toys at your local participating BIG W store.

Toys recycled by Terracycle

To be recycled by Terracycle.

Toys given new life

To reduce landfill and help make fun new things for kids.

Please note, not all toys can be recycled.
We can’t accept - books; batteries in toys; board games; wooden toys; Play-doh, paint and slime; pens, pencils, crayons or paint brushes; oversized toys such as bikes, scooters, skateboards; sports toys such as soccer goals. 

Available in all BIG W stores.