We love babies.

And we understand how important it is for you to protect your baby's soft, delicate skin from irritation and to see your baby looking fresh and happy. That's why we designed Johnson's Baby Powder to protect your baby's skin and leave it soft and smooth. It is made with soft, pure, high-quality talc. It effectively absorbs skin's excess moisture, and helps prevent irritation caused by friction of clothing or nappies. Its delicate fragrance and soft texture leaves baby's skin dry, cool and fresh. Allergy and Dermatology tests have proven Johnson's Baby Powder to be mild and gentle.

Best for baby, best for you.