Fluoride is our greatest defence against tooth decay, but children require less of it than adults. That's why Colgate's range of children's toothpastes feature increasing levels of fluoride, which grow along with your child. By helping to replace the essential minerals that plaque acids erode, Colgate Minions Toothpaste strengthens and protects both baby teeth and new permanent teeth. It also helps prevent the tooth decay that may lead to cavities - and the lovable characters make brushing fun, so kids establish and maintain good oral hygiene habits from the start.