text.skipToContent text.skipToNavigation

Australia's Lowest Prices Everyday

At BIG W our commitment is to offer you “Australia’s Lowest Prices Everyday”. If by chance you should find an identical item currently advertised at a lower price by another store, we guarantee to match the price on the spot. Just present the competitors current advertisement or ask an associate to verify the price. BIG W will price match any product that is identical to the same brand; the same model number or style; the same weight. Excludes clearance or wholesale items; online sales; soiled and damaged stock, liquidation sale offers; member or club prices; second hand, floor stock, end of line, ex demo or similar; and a price printed in error.

The Brands You Know and Trust

Throughout our entire range of merchandise, we have a huge selection of brand items, the brands you know and trust. How many times have you bought an item that wasn’t a brand and been disappointed by its inferior quality or performance. At BIG W, you can safely shop with the knowledge that we have the brands you know and trust and they’re at our famous Everyday Low Prices.

Price Rollback

Price Rollback is our ongoing commitment to pass even more savings on to you by lowering our Everyday Low Prices whenever we can. Just look for the Rollback symbol when you are instore to find items with even lower Everyday Low Prices.

Our Mission

Our mission is to provide:

  • Our customers with the best quality merchandise at the best possible prices.
  • Our BIG W team with a happy and safe working environment.
  • Our shareholders with a fair and growing return on their investment.

Our People Make the Difference

Did you know that BIG W employs over 17,000 people throughout Australia? We are very proud of the number and calibre of people in the BIG W team.


  • We train and empower our people to perform their jobs properly, to exceed your expectations.
  • We recognise and reward the contribution of our individuals and promote an atmosphere of co-operation and respect amongst all our staff. 

When you shop at BIGW you too will experience the pride we have in our people by our levels of service, product displays and store presentation.