BIG W announces partnership with the Better Cotton Initiative
We are proud to announce that BIG W is now a member of the Better Cotton Initiative (BCI). As part of our ongoing commitment to sustainable practices and products, we have committed to a partnership with BCI to ensure we work towards a brighter future for the cotton industry and those whose lives depend on it.
Partnering with BCI means we will continue the journey to source more sustainable cotton across our entire business, starting with our own brand clothing, bedding and towel ranges.
Better Cotton Initiative (BCI) is a global not-for-profit organisation and has the largest cotton sustainability programme in the world. BCI exists to make global cotton production better for the people who produce it, better for the environment it grows in and better for the sector’s future. BIG W is committed to improving cotton farming practices globally with the Better Cotton Initiative.
To read more about BCI, you can visit their site here.