Red Nose Day is on Friday 13th of August 2021

Purchase your Red Nose, Red Nose Pen or Red Nose Wag Plush Toy at any of our BIG W stores.

Who is Red Nose?

Red Nose is Australia's leading authority on safe sleep and safe pregnancy, and bereavement support for families affected by the death of a child. 

Your impact

Together, we are making real progress towards a future where no child dies suddenly and unexpectedly during pregnancy, infancy or childhood. 

Red Nose research

Red Nose has contributed more than $17 million to research into the possible causes and prevention of sudden unexpected death in infancy and stillbirth.

Red Nose apps

Providing new and expectant parents, carers and health professionals with vital evidence-based information.

24/7 grief & loss support

Find the right support, at the right time, for you. Free, 24/7 support from qualified counsellors for anybody impacted by the death of a baby or child. 

Safe sleeping advice

Evidence-based advice to sleep your baby safely and reduce the risk of sudden unexpected death in infancy.

Why support Red Nose?

We want a future where no child dies suddenly and unexpectedly during pregnancy, infancy or childhood. Your contribution will help us save these little lives and support people impacted by the death of a child. 

Red Nose Wags

Thanks to The Wiggles, Headstart International and BIG W, Red Nose Wags helps fund vital research, education and bereavement support. Available only at BIG W - our official Red Nose Day Retail Partner.