Our vision is clear and simple, We Sell For Less — Everyday.

We have simplified our dealings with our suppliers in order to get the lowest possible prices on our range of merchandise. The savings we make are then passed on to you through our lower prices.

Test us, shop around and then come back to BIG W and experience our vision.

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The Brands You Know and Trust

Throughout our entire range of merchandise, we have a huge selection of brand items, the brands you know and trust. How many times have you bought an item that wasn’t a brand and been disappointed by its inferior quality or performance.

At BIG W, you can safely shop with the knowledge that we have the brands you know and trust and they’re at our famous Everyday Low Prices.

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Everyday Low Prices

You may have heard other retailers talking about everyday low prices. And while the offers might sound the same, there’s a big difference at BIG W.

At BIG W we don’t just talk about the idea of everyday low prices, we live it. It’s the principle that our business is based on. And it’s the responsibility of every one of our people. We are all here to offer our customers the lowest possible prices every single day.

Everyday low prices don’t just happen overnight. At BIG W it’s a philosophy we’ve been building over a decade. And that philosophy is based on a simple promise; low prices everyday on the brands you know and trust.

Because BIG W has low prices every day, you don’t have to wait for a sale and you don’t need to shop around comparing prices. You can come straight to BIG W with the confidence and knowledge that you are buying at the best possible prices every single day.

Our other great passion is cutting costs out of our business. By maximising our buying power, streamlining our processes and improving our efficiencies we are able to keep our prices low. Not just today, not just tomorrow, but every single day.

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Price Rollback

Price Rollback is our ongoing commitment to pass even more savings on to you by lowering our Everyday Low Prices whenever we can. Just look for this symbol when you are instore to find items with even lower Everyday Low Prices.

Special Purchase & Bonus Buys

In our brochures you will often see items tagged as Special Purchase or Bonus Buy. These tags highlight items where our buyers have obtained an exceptional deal (Special Purchase) or added value (Bonus Buys).

Watch for these tags in our brochures and take advantage of the sensational deals.

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Exceeding Your Expectations

We strive to exceed your expectations every time you visit BIG W by offering:

• An innovative and up to the minute product range
• Quality famous name brands at Everyday Low Prices
• Clean, uncluttered, well laid out and easy to shop stores
• Friendly well informed Service Assistants.

We want you to have a pleasurable, satisfying shopping experience every time you visit a BIG W store.

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We Will Not Be Undersold

We guarantee low prices everyday.

Occasionally you may find an item advertised at a lower price than ours. Simply bring in the ad and if we haven’t reduced our price already, we will match the ad instantly. (Excludes clearance and percentage off promotions and only applies to identical items. Competitors must be in stock of the item.)

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Quality Promise

Q: "How can you be sure when shopping at BIG W that the items you purchase are of a quality you can trust?"

A: "Because we guarantee our products."

Every product we sell is either National Brand merchandise with a national reputation for excellence or is rigorously tested in our own Quality Assurance Department. Our testing evaluates such characteristics as product performance, safety, sizing and colourfastness.

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Our Mission

Our mission is to provide:

• Our customers with the best quality merchandise at the best possible prices
• Our BIG W team with a happy and safe working environment
• Our shareholders with a fair and growing return on their investment

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Our People Make the Difference

Did you know that BIG W employs over 17,000 people throughout Australia? We are very proud of the number and calibre of people in the BIG W team.

• We train and empower our people to perform their jobs properly, to exceed your expectations.
• We recognise and reward the contribution of our individuals and promote an atmosphere of co-operation and respect amongst all our staff.

When you shop at BIG W you too will experience the pride we have in our people by our levels of service, product displays and store presentation.

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